PHILADELPHIA CHEESESTEAK SHOWDOWN: Brand Identity
Philadelphia Cheesesteak showdown is a fundraising event held at the location of Pat's and Geno's Steaks in South Philly. For this event, Pat's and Geno's put their differences aside and come together to host the ultimate cheesesteak showdown. The battle decides once and for all who makes the best cheesesteak in Philadelphia. The event raises money to support the overwhelmingly large homeless population in the city. People from near and far get the opportunity to try each steak and vote for their favorite through the event's smart phone application. May the best steak win!