EL LIMON: Restaurant Brand Identity
El Limon is an authentic Mexican restaurant that that was established in 2010. As more locations open in Philadelphia's surrounding areas, El Limon continues to provide its customers with great food at a fair price. Through extensive research and tons of burritos, I concluded that the fun dining experience that El Limon provides seems to outshine the restaurant's branding. Through this rebrand, I gave El Limon a more colorful and festive brand that will draw in new customers and allow the restaurant to live up to its fantastic culinary atmosphere.